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Filmways (?)Cheerios/V-8 (1960)

something has gone horribly wrong 8-p
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Cereal commercial targeted at children of the space age.



This movie is part of the collection: Prelinger Archives

Producer: Filmways (?)
Sponsor: General Mills Co.
Audio/Visual: Sd, B&W
Keywords: Space: Culture; Advertising: Television commercials; Agriculture: Food industry: Cereals

Creative Commons license: Public Domain


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Reviews
Average Rating: 3.68 out of 5 stars3.68 out of 5 stars3.68 out of 5 stars3.68 out of 5 stars

Reviewer: JayKay49 - 2.00 out of 5 stars2.00 out of 5 stars - December 25, 2011
Subject: Just V8?
It's breakfast and if there's V8 on the table there has to be a bottle of Smirnoff on the sink.

The cereal is for the kids but the V8 and Smirnoff...that's for mom....at least until she wound up at the Betty Ford Center.

C'mon. Nobody drinks V8 straight up.

Reviewer: jazzfan - 2.00 out of 5 stars2.00 out of 5 stars - December 17, 2008
Subject: Spaced Out!
It looks as though there were a lot of kid's commercials promising that if you eat your cereal you can get to the moon, Mars, or school on time! Eat right and grow up to be an astronaut. When I was a young boy I dreamed of growing up to be a hedge-fund tycoon. Just give me a tall cold glass of dark winter ale for breakfast. That's the way to start your day.

Reviewer: meganisaias - 1.00 out of 5 stars - September 2, 2008
Subject: You guys dont have any taste.
I like V-8 juice and cheerios of course not togther but i like them all the same. But i dont like the commercial its to old and too lame.

Reviewer: Scribble - 4.00 out of 5 stars4.00 out of 5 stars4.00 out of 5 stars4.00 out of 5 stars - August 7, 2008
Subject: wha..?
To the previous reviewer...what the heck are you on about?...or on?

Reviewer: woogidy boogidy man - 5.00 out of 5 stars5.00 out of 5 stars5.00 out of 5 stars5.00 out of 5 stars5.00 out of 5 stars - February 12, 2008
Subject: oh boy
i just had an appifanny(?)
i bet those boys dont have a gag reflex; which is how they can drink that disgusting juice.

--that almost means you can shove your' penis down there throat.

or just poke out there eye and skull fuck the hell outa 'em. that's a good fucking right there.

Reviewer: loyaltubist - 4.00 out of 5 stars4.00 out of 5 stars4.00 out of 5 stars4.00 out of 5 stars - May 11, 2006
Subject: Can You Actually Get Kids to Drink V-8?
There are things in this commercial that just aren't very realistic. For one, the bowls the boys use to put their cereal in looks like a deep dish dinner plate. And the boys are enjoying V-8 juice. Now I like V-8 juice myself. But I haven't known too many other people who do. And I didn't start drinking it until I was out of high school. As for the commercial, one thing that does look realistic is how excited the boys are to eat the Cheerios so they can send away for the offer mentioned in this commercial. Maybe that's why they are eating from plates.

Reviewer: Max Grody - 4.00 out of 5 stars4.00 out of 5 stars4.00 out of 5 stars4.00 out of 5 stars - April 16, 2006
Subject: Meh. Can't we use milk instead?
Nice old style commercial, but disgusting at the same time.
It is interesting how V-8 is similar to the Nazi name of their Vengeance Weapon rockets, and here they sell a rocket that explodes above the moon... what a great, morale boosting toy.

"Landing the corpses of astronauts on a moon map!"

Reviewer: ERD - 4.00 out of 5 stars4.00 out of 5 stars4.00 out of 5 stars4.00 out of 5 stars - January 22, 2006
Subject: Effective ad for youngsters
Made in 1960, this is an appealing commerical for that generation of boys.

Reviewer: Zachary Ossefort - 4.00 out of 5 stars4.00 out of 5 stars4.00 out of 5 stars4.00 out of 5 stars - July 3, 2005
Subject: FUNK
Yippee! Funkolunky! Tibet.

Reviewer: Rose Fox - 3.00 out of 5 stars3.00 out of 5 stars3.00 out of 5 stars - February 22, 2004
Subject: remember when?
Remember the days when sugar was an essential dietary element? Remember when adding vegetables to seemingly any meal seamed a good thing to do? Remember when toys were not tested for safety? If you remember all these things you will understand the reasoning behind this commercial.

Fun viewing. From a 21century perspective however one has to ask: what were we thinking?

Reviewer: Marysz - 5.00 out of 5 stars5.00 out of 5 stars5.00 out of 5 stars5.00 out of 5 stars5.00 out of 5 stars - February 6, 2004
Subject: Childhood Mystery Solved
Watching this ad and learning about the ÃÂÃÂÃÂÃÂout of this world breakfastÃÂÃÂÃÂÃÂ combination of Cheerios and V-8 juice solved one of the nagging riddles of my childhood. As children in the 50ÃÂÃÂÃÂÃÂs, our mother would give us Cheerios with V-8 juice poured ON the cereal, not in a separate glass. Unlike the adÃÂÃÂÃÂÃÂs announcer, we didnÃÂÃÂÃÂÃÂt say ÃÂÃÂÃÂÃÂWhat a treat!ÃÂÃÂÃÂÃÂ when faced with this bizarre combination. Now that IÃÂÃÂÃÂÃÂve learned that Cheerios and V-8 advertised themselves jointly, I can see how my mother could associate the two products together. How come we didnÃÂÃÂÃÂÃÂt put milk on the cereal like normal people? The milkmanÃÂÃÂÃÂÃÂs bill hadnÃÂÃÂÃÂÃÂt been paid and V-8 was all there was left in the refrigerator. Facing a bowl of Cheerios with V-8 juice poured on it in the morning definitely gave us ÃÂÃÂÃÂÃÂgo powerÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂright out the front door.

Reviewer: Kake - 5.00 out of 5 stars5.00 out of 5 stars5.00 out of 5 stars5.00 out of 5 stars5.00 out of 5 stars - December 15, 2003
Subject: What de Funk is V-8?
What is V-8 Is it one of those silly american drinks? or perhaps Nazi rocket? :p

Good film a must-to-see.

Reviewer: Metal_Master1 - 4.00 out of 5 stars4.00 out of 5 stars4.00 out of 5 stars4.00 out of 5 stars - December 11, 2003
Subject: V8 and cheerios ?
Interesting however it is rather clear that most peoples ideals within this time as to what a good breakfast ideal is douse not include v8 and Cheerios as a main meal. And having never liked v8 my self i can see the logic in this.

Reviewer: Spuzz - 5.00 out of 5 stars5.00 out of 5 stars5.00 out of 5 stars5.00 out of 5 stars5.00 out of 5 stars - September 19, 2003
Subject: Ugh, no thanks.
Somehow, the combination of Cheerios and V8, the two sponsors of this ad, sounds totally unappealing together.
In this ad, two kids wander in with space helmets (apparently they just flew in for breakfast from the rocket that is shown at the beginning of the ad) and dive right in to their bowls of Cheerios and glasses of V8 (please, don't upchuck it on the table boys). There;s a prize too, a Space rocket thing, that looks to be two pieces, when the two separate, two spacemen fall out on a game pad. The 2 boys sprint down to see this on the floor, then stay there, apparently transfixed at what the rocket has done. Classic. Reccomended!

Reviewer: dynayellow - 4.00 out of 5 stars4.00 out of 5 stars4.00 out of 5 stars4.00 out of 5 stars - September 3, 2003
Subject: And it's a great epicac!
Mmmm. Nothing says "breakfast" like ice-cold tomato juice to go with your Cheerio's, does it? Plus you get a great toy that simulates the explosion of a manned rocket! Only with this offer!

Reviewer: poppers - 2.00 out of 5 stars2.00 out of 5 stars - July 6, 2003
Subject: jeepers
I never knew Kix Cereal has ben around that long. I do remember frosty-o's.Would love to have that toy today.Do kids reaaly like V-8?

Reviewer: Red Right Hand - 4.00 out of 5 stars4.00 out of 5 stars4.00 out of 5 stars4.00 out of 5 stars - May 12, 2003
Subject: Hilarious
Looks crappy game to me, but, what the heck, those boys seem to like it. Funny stuff and highly recommended.

Reviewer: op712 - 5.00 out of 5 stars5.00 out of 5 stars5.00 out of 5 stars5.00 out of 5 stars5.00 out of 5 stars - February 21, 2003
Subject: The Good Ol' Days
Hey, I was 8 in 1958 and I couldn't wait when we went to the store and bought a can of V-8 juice and with my box of Cheerio's to get this Rocket game. I drank up the V-8 and had mother cut off the label from the can and snip off the boxtop to send the both in to that address on the screen. Three wks later, the prize arrived and what fun playing with that game. In those days, prizes, or toys that were either in the cereal box, or have to order with a boxtop included with the coinage (shucks, things were pennies in those days), to receive your order. Yep, the good ol' days-now look at them (BUMMER!!) World's gone to pot!! -op712.

Reviewer: Timothy L - 3.00 out of 5 stars3.00 out of 5 stars3.00 out of 5 stars - December 31, 2002
Subject: What a Deal!
For a label and a boxtop you can get a toy that is also an exciting game! Wonder if the address still works...

Shotlist

Ken Smith sez: A commercial with peppy narration and production. The Òspace offerÓ is a plastic rocket that breaks apart and drops two plastic astronauts on a paper moon target. A challenging game of skill.

Television commercials Children Surrealism Rockets Blastoffs Cereals Breakfast cereals Cheerios Juice (tomato) V-8 juice Space age
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